Ken.drama SS18 CUSTOMER BOARDS
My consumer research in preparation for my debut SS18 collection.
Ken.drama SS18 MOOD and Inspiration
My target customer has a passion for culture, color, and business. She needs bold, elegant, and versatile fashions, due to her busy lifestyle! I wanted to bring color and print to my customer's closet, taking inspiration from the Cuban culture in Miami.
Ken.drama SS18 Details
This board represents some details that I wanted to incorporate in my collection including versatile fabrics, satin, pleating, and hand illustrated textile prints (bottom right.)
Ken.drama SS18 Fashion Illustrations
These illustrations were realized using Illustrator and Adobe Draw. I designed two original textile prints that were utilized: Saydee Rose Print and Saydee Springs Print.
Ken.drama SS18 Runway looks
Look 2
Featured Product
Dimensions: 27 x 108
100% Poly Chiffon
Original Print Design by Kendra Martin
From our Spring/Summer Collection
Finished with a rolled hem
Made in the USA
Model: @srh.manz
Photographer: @Heatherdurhamphotography
Ken.drama SS18
Outfits I designed for myself in order to fully represent my brand.
